vic.ai aipowered 50m series iconiq growth

VIC.AI AIPOWERED 50M SERIES ICONIQ GROWTH FULL

There is a curious paradox in the world of e-commerce. On one side, e-commerce companies spend a lot of time (and money) in trying to build experiences that are as simple as possible, to keep shoppers sticking around, interested and buying things. On the other, payments - which are at the heart of all e-commerce experiences - are notoriously fragmented. “Preferred payment method” changes depending on which country you go to and so too do the different companies that are part of the payments process, and the services that can be (and should be) rolled in with payments, such as identity verification. It’s one reason why so many embedded payments companies have emerged over the years: They have done all the hard work knitting several transactions and stakeholders in the payments process together, and now all a merchant needs to do is add a couple of lines of code to their sites for payments to appear and work.

VIC.AI AIPOWERED 50M SERIES ICONIQ GROWTH FULL

Payments companies, keen to grow their business and their margins, are consolidating a number of commerce technology providers - for example, Stripe has been on something of an acquisition spree this year bringing in tools to calculate sales tax, to help manage identity verification and more - but Primer believes that this is not the full story.Īnthony and his co-founder Gabriel Le Roux saw some of the pain points that bigger merchants faced firsthand when they worked together at Braintree.

Vic.ai aipowered 50m series iconiq growth